About us

Kyorim is a wholly owned subsidiary of Weihai Minsheng Sporting Equipment Co. LTD. Kyorim was founded in 2010, is committed to the game player to provide high-quality, high taste and excellentfishing tackle.


Locating in the China largest production base: WEIHAI, SHANDONG, Weihai Minsheng Sporting Equipment is a carbon fishing rod company, specializing in research and development, production and sales. Minsheng focuses on high tonnage fishing rods, offering typically hand holding rods, rocky poles, lure poles and Taiwan fishing rods and much more. Built with best craftsmanship and materials, our fishing rods have the outstanding characteristic of light weight, good elasticity, exquisite appearance, excellent structure and great waterproofing.

Minsheng owns advanced production equipments, rich production experience and top function and appearance designers and top quality supervisors. With many years research and technology accumulation, our company has developed unique design style and strict quality management system. Our company is grounded with research and development of new product, enhancement of quality management, and perfectness of after sales service. The custom’s demand and satisfaction is always the first priority of our company.

Our company has always adhered to the aim of quality first, customs first, quality service and contract abiding. With quality product, good reputation and excellent service, our product has been widely popular throughout the country and Russia, Japan, South Korea, South Asia and so on. Our company seeks wholeheartedly win-win with both domestic and foreign merchants, altogether we would create a brilliant future together.

Company Spirit: Loyalty; Unity; Innovation; Enterprising; Flexibility; Diligence;
Company Competency: Ability for Continuous Innovation; Executive ability of Elite Team Management
Company Belief: Quality first, Customs first, Quality service and Contract abiding
Company Philosophy: there is no best, only better!
Development Concept: People-oriented; Sport Science; Healthy Living;
Work Ethos: Beyond the Limit
Service Faith: Better, Nicer and more Satisfied.

Kyorim Fishing